Brand growth through the power of sport

If your brand is ready to grow through strategic sports marketing, you need Rebecca Hughes on your team! I met Bec when I was seeking a major sports partnership after a rebrand at Aramex. Signing as front-of-jersey sponsor of the Sharks was largely due to her. Bec listened, delivered creative solutions, and always ensured we felt valued. She’s collaborative, professional, and full of integrity — the kind of person who truly has your back. The Sports Agency brings commercial acumen, strong connections, and delivers results. You’ll love working with Bec.

Working with Rebecca Hughes has been a game-changer for us at Dynamoney. She was instrumental in helping us secure a key partnership with the St George Illawarra Dragons and in helping us drive real commercial outcomes from it. Rebecca brings a rare mix of strategic thinking, hands-on execution, and deep industry knowledge. She’s not only great at negotiating partnerships but also exceptional at activating them to deliver genuine value. On top of that, she’s an absolute pleasure to work with—professional, collaborative, and always willing to go above and beyond. Her creative approach and strong network mean she consistently finds ways to get more out of every opportunity. I couldn’t recommend her more highly.

Transitioning from my football career to a role in the commercial team, I quickly realized how invaluable Rebecca’s commercial expertise was. Her deep understanding of the industry and her strategic approach were instrumental in aligning me with key brands, including Anaconda. Rebecca’s ability to unlock and maximize the benefits of every partnership is unmatched. I am very grateful for her support and leadership.

Rebecca has been instrumental in delivering our partnership with the St George Illawarra Dragons to ensure we maximise our contracted benefits, driving brand exposure and business growth. Rebecca's experience and industry insights across the NRL commercial landscape has been invaluable in the execution and success of our partnership. She is highly responsive, pro-active, and understands our company's goals and how best to achieve them through our partnerships. On multiple times Rebecca has gone above and beyond to deliver for us, and it is an absolute pleasure to work with her.